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COORDINATION

Eduardo Mario Dias
POLI-USP

Full Professor, Doctor and Master in Electrical Engineering from Escola Politécnica da USP. Since 1994 he has been a professor at the University of São Paulo (USP), where he teaches undergraduate and graduate courses at the Polytechnic School of USP. Professor of the postgraduate program at the Institute of Radiology (INRAD) of the Faculty of Medicine of USP (FMUSP). Coordinator of GAESI - Management in Automation & IT, research group at EPUSP. He works mainly on the following topics: automation; smart cities; application of Intelligent Transport Systems (ITS), having participated in the formation of the Laboratory of Technologies and Open Protocol for Urban Mobility, together with the Municipal Transport Department (SMT) and its companies, SPTrans and CET; ports and logistics, developing various activities with the Ministry of Transport and the Planning and Logistics Company (EPL); induction motors; voltage imbalance; electric lighting and fuzzy logic. Develops projects with Petrobras in the areas of automation, traceability and ITS. Member of the Innovation Commission of Hospital das Clínicas da FMUSP and Councilor of CONIC (Superior Council for Innovation and Competitiveness) of the Federation of Industry of the State of São Paulo (FIESP) 2023. Since 2012 he is Editor-in-Chief of WSEAS Transactions on Power Systems - Print ISSN:1790-9060 E-ISSN: 2224-350X.
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Vidal Melo
USP
Graduated in Mechanical Production Engineering from Instituto Mauá de Tecnologia - Escola de Engenharia Mauá (2001) and a PhD in automation from Escola Politécnica of Universidade de São Paulo (2015). He is currently enrolled in the POLI/USP postdoctoral program and during his career, he has worked on major technological projects, such as the development of the Electronic Tax Receipt Authenticator and Transmitter System (SAT), in the new conception of the Agricultural Surveillance System of the Ministry of Agriculture integrated into the single Brazilian window, in the conception of the Integrated Center for Urban Mobility of the City of São Paulo and in the National Drug Control System. He works as a researcher at GAESI - POLI - USP and Professor of the Internet of Things MBA at PECE - POLI - USP, developing works in his areas of specialization, with international academic contribution. He has an entrepreneurial profile and is currently a partner in two technology companies. 
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Maria Lídia
GAESI-USP
Graduated in Law from the Pontifical Catholic University of São Paulo (2003), degree in Social Sciences from the University of São Paulo (2008), Degree in Social Sciences from the Faculty of Education of the University of São Paulo (2010), Master's and Doctorate in Sciences , in the Electrical Engineering program at the Polytechnic School of the University of São Paulo (2012 and 2017). She is currently a researcher at GAESI/EPUSP, developing work in her areas of specialization, with international academic contribution.
 
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Giovanni Guido Cerri
INRAD HCFMUSP
Full Professor of Radiology at FMUSP, President of the Board of Directors of InRad-HCFMUSP (Institute of Radiology at Hospital das Clínicas, Faculty of Medicine, University of São Paulo), Scientific Director of the Brazilian Medical Association, Director of the Diagnostic Center of Hospital Sírio Libanês , member of the Board of Directors of Hospital Sírio-Libanês and vice-president of Instituto Coalizão Saúde. Throughout his career, he was Secretary of Health of the State of São Paulo and held leadership positions in several institutions, among them, Faculty of Medicine of USP (FMUSP), Institute of Cancer of the State of São Paulo, Hospital das Clínicas of FMUSP and Fapesp. He is the author of 15 books and more than 280 scientific works, published in national and foreign journals. He has been awarded more than 30 awards, including the LAFI Prize for Medical Sciences and the Jabuti Prize for Literature.
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Marco Bego
HCFMUSP - INOVAHC
Director of Infrastructure and Logistics at HCFMUSP. Graduated in Electrical Engineering and has 27 years of experience in Health IT. He is currently CIO of Hospital das Clínicas da FMUSP and Fundação Faculdade de Medicina. In June 2016, he became an effective Member of the Technical Chamber of Health Informatics of the Federal Council of Medicine (CFM) and, in May 2017, he assumed the presidency of the Association of CIOs in Health.
Elcio Brito
GAESI-USP | SPI
Founding partner of SPI. He is responsible for the consulting practice and for the company's technology base development strategy. He has over 30 years of experience leading industry-oriented systems integration projects. In addition to being responsible for several strategic projects at SPI, he also has an academic career focused on research related to the technologies and impacts of Revolution 4.0. 
Formation:
  • Doctor in Engineering from the Polytechnic School of USP
  • Master in Engineering from the Faculty of Industrial Engineering
  • MBA in Information Technology from Fundação Instituto de Administração – FIA
  • MBA in Information Technology from Université Pierre Mendès France
  • Bachelor of Business Administration from Fundação Armando Alvares Penteado - FAAP
Relevant Experience:  
  • leadership of  development of various digital transformation plans  
  • Leadership of several projects to implement technologies linked to Revolution 4.0
  • Co-editor of the book Automation and Society. Fourth Industrial Revolution, a look at Brazil
  • Co-author of the book Digital Governance 4.0
  • Technical leader of the Conectar Saúde initiative at Inova HC da FMUSP
  • Leader of the management committee of Rosas de Ouro's Carnaval 4.0 project, carried out together with researchers from USP, MAUÁ, FEI, technology specialists and artists
  • Member of the Innovation Committee of the Municipality of São Caetano do Sul
  • Member of the Superior Council of Competitiveness and Innovation of FIESP
  • Recognized by the Brazilian Academy of Pharmaceutical Sciences with the João Florentino Meira de Vasconcellos award for pharmaceutical innovation.
Previous Experience:
  • Metal Leve S/A
Jairo Cardoso
GAESI-USP | SPI
PMO Head of SPI, responsible for portfolio management. Background of more than 35 years working in the management of portfolios and complex projects in different areas of activity (Telecommunications, IT, Building Automation, Industrial Automation).
Formation:
  • Doctor in Business Administration from Universidade Nove de Julho focus on Smart Cities
  • Master in Administration - Project Management - from Universidade Nove de Julho
  • Postgraduate in Business Management and Strategic IT Management from FGV.
  • Bachelor of Technology - Electricity, Electronic modality - from Universidade Presbiteriana Mackenzie.  
  • Project Manager Professional (PMP©) by PMI© since 2003.
Relevant Experience:  
  • Responsible for the implementation of large telecommunications and time-critical projects (World Cup 2014).
  • Responsible for IT projects and service outsourcing for the Latin America region.
  • Responsible for PMO implementation and portfolio management of complex projects.  
  • Member of the Innovation Committee of the Municipality of São Caetano do Sul;
  • São Paulo Regional Executive Director of IPMA (International Project  Management Association)
  • Deep knowledge of the main approaches in Project, Program and Portfolio Management.
Previous Experience:  
  • Johnson Controls  – PMO Head; Siemens – Project Director and PMO Head; Nokia – Project Director; Motorola – Engineering Manager

SPEAKERS

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Rodrigo Damiano
PwC BRAZIL

Rodrigo is the lead partner of PwC Brasil's Operations, Supply Chain and Industry 4.0 consulting team. He has more than 22 years in consulting focused on transformational Supply Chain Management projects, from strategy to operation, including complex implementations of advanced planning and supply chain management systems. He has in-depth experience and leadership in inventory and logistics network optimization projects, transportation management model, operational process improvement, sales and operations planning, cost optimization and traceability.

He leads PwC's approaches, initiatives and projects in Industry 4.0, digital transformations in operations and drug traceability, in which he has been involved since 2015.

Rodrigo is a Production Engineer from PUC-Rio, Pontifical Catholic University of Rio de Janeiro, MBA from Ibmec Business School of São Paulo, Master's in Logistics Systems Engineering from POLI-USP – University of São Paulo and CPIM (Certified in Production & Inventory Management) by APICS USA. Co-author of the book Automation and Society. Fourth Industrial Revolution, a look at Brazil.

Renata Muramoto
DELOITTE

Renata is a partner in the business consulting area focused on the LSHC sector. With over 17 years of consulting experience, she has led major transformation projects, helping national and multinational companies with a greater focus on pharmaceuticals.
Renata works closely with senior executives from global and local healthcare companies in the design of new business models, digital transformation programs, mergers and acquisitions, compliance in business processes and interaction with HCPs and HMOs as well as regulatory requirements, implementation of access and pricing, patient journey analysis, design and management of stakeholders in the value chain across the industry ecosystem, among others.
Renata leads the Core Business Operations practice at Consulting and focuses on the Life Sciences and Healthcare sector.

Graduated in Business Administration from FEA-USP, MBA from FGV-SP and certified as PMP.

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Fabiano Negrao
EY

Background

  • Fabiano has more than 15 years of professional experience in value chain management and has delivered solutions to several renowned companies in different market sectors.

  • Responsible for leading value chain transformation initiatives, leveraging the use of digital technologies to connect client strategy with execution, implementing integrated planning processes, KPIs, with definition of roles and responsibilities, combined with the development of technical skills and behavioral requirements, with a strong focus on achieving expressive results for the clients' businesses.

  • He is currently the IoT (Internet of Things) leader in EY's Supply Chain Management practice in the LAS (Latin America South) region. He has led several industry 4.0 initiatives, with international recognition and awards received for the implemented cases, with highlights in the press in Brazil and abroad.

education

  • Mechanical production engineering at USP

  • MBA in Business Management from FIA-USP

  • CPIM and CSCP (APICS Certifications) certifications

  • Harvard Leadership Program - Specialization

  • Professor of MBAs and postgraduate courses in Supply Chain topics

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Ricardo Verza Amaral Melo
GS1 BRAZIL

Ricardo Melo, graduated in Computer Science from ICMC/USP. Specialist in GS1 standards. He currently holds the position of Sector Development Executive at GS1 Brazil, helping companies to become more efficient and competitive through global practices and the application of GS1 standards. At GS1, he is in charge of Defense, Transport and Logistics, Industry 4.0 and IoT, Fashion Industry, Health and all applications involving RFID technology.
He currently coordinates the group for the development of Horizontal Communication in the Brazilian healthcare chain, at GS1 Brasil.

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Mario Brenga Giampietro
NORDIKA DO BRAZIL

Participated in the elaboration of the Computerized Systems Validation Guide together with ANVISA professionals published in April 2010.
Systems Analyst and Business Administrator, he has been working in the IT market for 20 years, with experience in the textile industries. telecommunications, pulp and paper and engineering companies. In the last 6 years, he has coordinated and carried out Computerized Systems Validation projects with more than 30 validated systems. Associated with ISPE. Treasurer of ISPE Affiliate Brazil for the biennia 2009/2010 and 2011/2012, 2011/2012, 2013/2014 and 2015/2016 and Advisory Director for the biennium 2017/2018.
President ISPE Brazil 2019/2020 and elected for the Biennium 2021/2022.

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Bruno Jorge
ABDI

Bruno Jorge is manager of the industry 4.0 program at the Brazilian Agency for Industrial Development (ABDI). Graduated in business administration and master in information science with a focus on decision-making, he worked for more than ten years as a consultant in the area of intelligence and strategy. At the agency since 2009, he coordinated the automotive sector program such as the formulation and implementation of Inovar Auto. In 2016, the industry 4.0 project started, which involved international benchmarking (Germany and USA) and also the development of testbeds for 4.0 technologies. Currently, he participates as a member of the executive board of the Brazilian Chamber of Industry 4.0.

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Rodrigo Klein
T2 SOFTWARE

With a background in the areas of Technology and Systems Analysis, Rodrigo Klein, 40, is CEO of T2 Software, a company specialized in product tracking.
He has more than 20 years of professional experience in IT and, since 2001, he has solid experience in the health sector and has been working with drug traceability in the pharmaceutical sector since 2008 when he was IT manager at INTERFARMA.
As CEO of T2 Software, he develops products based on emerging technologies focused on Industry 4.0. In addition, it works in projects to implement drug traceability in large national and multinational clients.
It has participated in several initiatives related to traceability since the first pilot in Brazil in 2009.
 
He is the creator of the website Rastreabilidade.com and the Youtube channel of the same name, where he shares content about the implementation of Trastreabilidade and SNCM in Brazil and in the world.

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Deborah de Carvalho
HOSPITAL SÍRIO LEBAÊS

Graduated in Pharmacy and Biochemistry from Faculdade Oswaldo Cruz - Faculty of Pharmaceutical Sciences and Biochemistry, Title of Specialist in Hospital Pharmacy from the Brazilian Society of Hospital Pharmacy - SBRAFH, Specialization in Hospital Administration and Health Systems from Fundação Getúlio Vargas - School of Business Administration Sao Paulo companies. Specialization in Health Care Management – Fundação Dom Cabral and Instituto Sírio-Libanês de Ensino e Pesquisa. Pharmacy Manager at Sociedade Beneficente de Senhoras Hospital Sírio-Libanês (SBS-HSL) from 2009 to the present. 

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Amanda Sylvan Neves
VIDEOJET

Pharmacist graduated from UFES, postgraduate in Pharmaceutical Industrial Technology from URFJ, MBA in Project Management - FGV and MBA in Business Management - FGV. Experience in various sectors of the pharmaceutical, cosmetic, medical device and automation and technology industries. Currently Director of Pharmaceutical Technology at Videojet Laetus LATAM and Chair of the ISPE Traceability Committee.

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Ronaldo Brito
SPI

SPI member. He is responsible for the company's R&D area. Has more than 30 years of experience  in the development and implementation of ERP, MES, PLM, LIMS and PIMS systems. He also acts as a leader in consulting projects in Industry 4.0 and digital transformation. His research focus is on the pharmaceutical sector and Machine Learning algorithms.
Formation:

  • PhD student in Engineering at the Polytechnic School of USP 

  • Master in Engineering from the Faculty of Industrial Engineering (FEI) 

  • Postgraduate in IT Team Management (Master in Information Technology) from Faculdade de Informática e Administração Paulista

  • Technologist in Data Processing from Universidade Presbiteriana Mackenzie.  

Relevant Experience:  

  • Active participation in consulting projects for process transformation in the food, cosmetics, mining, automotive and pharmaceutical segments.

  • Leadership of projects to implement integrated systems in the automotive, auto parts, food, pharmaceutical, CPG and mining segments.

  • Deep knowledge of the main global software and hardware platforms for industrial automation and systems.

  • Consulting and development of URS (user requirement specification) for the implementation of a drug traceability system to comply with current legislation and regulations 

  • Co-author of the Gs1 Guide for the implementation of the Drug Traceability System 

  • Co-author of the book Digital Governance 4.0

  • Co-author of the book Automation and Society: Fourth Industrial Revolution, a look at Brazil. 

  • Implemented the FEI Digital Manufacturing Laboratory.

Previous Experience:  

  • Ultratec/OAS Group

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Ari Nelson Rodrigues Costa
MAUÁ INSTITUTE OF TECHNOLOGY

Electronic Engineer from POLI/USP, Bachelor in Physics from USP, postgraduate in Quality Engineering from POLI/USP, Packaging Engineering from Michigan State University, Industrial Process Engineering from IMT, Master in Industrial Engineering - Process Optimization from IMT and incomplete doctorate in Sustainable Agroindustrial Systems from the Faculty of Food Engineering at UNICAMP. Professor and Researcher at the IMT Research Center at NSPi – Nucleus of Intelligent Productive Systems – for the development and application of Industry 4.0 concepts and new business models. Executive Project Manager of the first Industry 4.0 demonstrator in 2016. 

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Marilene Narciso
EUROFARMA

With a background in Information Technology and Project Management, Marilene Narciso has approximately 20 years of experience in the pharmaceutical sector, working on IT and OT Systems projects in large industries.
At Eurofarma, acting as Project Manager, he leads projects to implement manufacturing systems related to Serialization and Traceability of Medicines and MES (Manufacturing Execution System) Manufacturing Execution Systems.
During his training, he has worked at FGV - Fundação Getulio Vargas, FIA - Faculdade Instituto de Administração and University of La Verne.

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Fernando Canevari 
NOVARTIS

Bachelor of Electrical Engineering - Unesp,
Postgraduate Degree in Business Administration - FEI,
MBA in Pharmaceutical Industry Management - FGV.
21 years of work experience in the Pharmaceutical Industry.
Experience in Engineering and Maintenance Management; Production Equipment Management; Project management; Contract management; Operations Management; Industrial automation; Health Safety and Environmental Management; Start-up and Commissioning in the Pharmaceutical Industry.
Currently Manager of the Drug Tracking Project for Novartis and Sandoz in Brazil.

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Regina Ricardo
ABBVIE / ALLERGAN

IT professional working for 20 years in the pharmaceutical industry with experience in industrial systems and business systems. Participated in several projects of SAP, CSV, EBR, IT infrastructure management among others. He has participated for 10 years in serialization and traceability initiatives, being part of the global implementation team as a representative of Brazil. He is currently Senior IT Manager at Abbvie - Allergan.

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Gracinda Fatima Cardoso
ABBOTT

With 25 years of experience in the pharmaceutical industry, he has worked on several manufacturing-related projects in global operations and is currently the Compliance and Technology Projects Manager at Abbott in Brazil.
Its activities are focused on serialization and traceability, data integrity and compliance projects. It also works on process improvement projects, systems validation and
  leads strategic project initiatives related to the supply chain.

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